A Research to Determine the Impact of Talent Management on Corporate Image and Employer Brand

Abstract

The main purpose of this study is to examine the relationship between talent management andcorporate image and employer brand to reveal the impact of talent management upon the corporateimage and employer brand. 413 bank employees in different levels and positions in the bankingsector in the province of Kahramanmaraş are work group of the research. The data obtained fromthe survey were analysed by utilizing SPSS package program. Correlation and regression analyzeswere applied to the data collected through the random sampling method. According to the findings;it is confirmed that the talent management practices of the enterprise do not have any impact on theemployees' perception of corporate image; however, have a significant effect on employer’sperception of brand